Rokbak Names Dealers of the Year

Rokbak named two Dealer of the Calendar year recipients: Hills Equipment for highest volume and Shafer Products for best market share.

“Hills and Shafer both of those performed extremely perfectly past yr,” said Robert Franklin, director of product sales, Americas, in a prepared statemtn. “These two Rokbak associates in the Reduce 48 could hardly be any more aside, geographically speaking, and their customer base is fairly diverse too—but they each share our dedication to improve our customers’ productiveness and profitability with the most productive, reputable haulers on the industry.”

Shafer is situated in Sparks, Nevada, and serves northwestern Nevada and northeastern California. It noticed 40 % expansion in its hauler business enterprise over 2020’s overall. It has been a Rokbak / Terex Trucks vendor for 9 decades, and firm president Jay Shafer explained even though it has been a predominantly rentals-based current market, product sales rose to assert an equal share final calendar year.

“Probably 50 percent of that expansion can be attributed to numerous substantial initiatives, with the rest getting largely down to the great outdated-fashioned difficult function of our sales team—which has also amplified desire for rentals, pieces and expert services,” Shafer explained in a assertion.

“The current market out below is evenly dispersed in between business creating and residential initiatives, but undoubtedly favors the bigger RA40 equipment owing to our wide open spaces,” he explained. “Our prospects are hauling enormous quantities of filth and, as improvement spreads toward the foothills of the Sierra Nevada, scrapers are no lengthier efficient owing to the underground rock.

“The efficiency and dependability of these haulers have been vital in attracting new prospects,” he explained. “And our customers recognize that we have a really fantastic guidance crew on hand to consider treatment of their provider and maintenance demands.”

Hills Machinery, which serves clients from 7 areas across North and South Carolina, can attribute a lot of the reason for its achievement in the Best Volume category to the nearby contractors’ choice for the RA30. And unlike SEC, it often sells just as several articulated haulers as it rents, and noticed continuing powerful demand from housing, professional, industrial, and heavy freeway projects through the Carolinas.

“Land clearing and road developing are the most popular purposes for these equipment ideal now,” stated Jim Hills, co-founder and president of Hills Equipment, in a organized assertion. “This is a single of the fastest-increasing housing marketplaces in the nation, and loads of infrastructure operate requirements to be completed to retain up with the development, so we hope this will support us increase our footprint even more.

“We commenced operating with Rokbak / Terex Vehicles in 2018,” he mentioned. “Our buyers adore the comfort and overall performance of the Rokbak haulers, but most of all they respect how ridiculously reliable they are.

“The interface involving selling price and quality has strike a authentic sweet place, offering premium functionality without having the quality rate. In truth, the equipment have enhanced so a great deal, I think the rebrand was essential to spotlight all that—and our customers adore the new branding too.”

Resource: Rokbak

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